SSN Solutions
SS NETWORK – ABOUT US
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SS Network is an insights and consulting agency aimed specifically at facilitating the evolution of the
sponsorship industry growth from an insular approach, to fit the broader goals and objectives of a
corporation’s overall marketing and communication strategy.
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Our comprehensive set of service offerings are positioned to assist Corporates, Sport Federations,
Professional Sport Teams and Athletes, Stadium Owners, Event Promoters, commercial partners, and
ultimately the participants and fans.
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We assist our clients to achieve their strategic objectives such as maximising existing revenue streams,
creating new innovative revenue streams, increasing awareness, or increasing market share. We have
the capacity to service all your market research and commercial needs relating to the event and
sponsorship market in South Africa.
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Our vast experience, combined with the vast knowledge and data on the sponsorship market, ensures
that our clients receive an unrivalled service offering.
SS NETWORK - STRATEGIC CONSULTING & COMMERCIAL RIGHTS VALUATION​
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As the popularity of sport and other sponsorships has grown exponentially, so to have the number of
sponsorship proposals. Some companies are presented with well over 100 sport sponsorship
proposals annually. The shift in advertising spends from traditional mediums to social and digital
media coupled with the increased number of sponsorship requests, has made it necessary for rights
holders to not only maximise their value offering but further provide credible third-party valuations
to back up the demands.
SS Network was launched to further accommodate the rapid growth and maturity of the sponsorship
industry, and more specifically to address the expressed needs of both sponsors and rights holders
alike.
Employing a proven, street-tested methodology, our valuation uses real-world standards and
measures and removes the guesswork from pricing, changing the process from a belief to a science.
CONSULTING SERVICES – COMMERCIAL RIGHTS
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The aim is to assist in the process by way of strategic insight and independent measurement, to ensure
that the maximum benefits are derived from the most effective & efficient bundling of your
sponsorship and /or broadcast rights offering. A rights fee analysis and valuation may be conducted
where required to ensure that the property is correctly valued and priced appropriately for market
conditions. In this regard our services may include:
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Strategic Fit analysis – Creating the purpose and positioning for your property while providing the reason and means for both fans/consumers and brands to connect with you.
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Commercial audit – Identifies and evaluates the ownership and utilisation of sponsorship rights in terms of marketing effectiveness, desirability and most importantly negotiating leverage for both current and potential sponsors.
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Rights valuation – An independent analysis to determine if sponsored property is correctly valued. This process results in accurate forecasts for return on investment (ROI) and/or return on objective (ROO) benchmarks.
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Rights Packaging – Ensures that the maximum benefits are derived from effective and efficient bundling of rights offerings, while simultaneously creating a sales narrative that clearly, and persuasively, articulates the partnership opportunity and market value.
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Commercial strategy – Creating a structure and strategy to maximise the value of the property through sponsorship and additional revenue streams, inclusive of direct sales and support services.
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SPONSORSHIP / BROADCAST RIGHTS SELLING
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“We have a unique opportunity to review, rethink and where required,
restructure everything – a period, if you like, of almost forced collaboration,
where so much can be improved upon – so let’s not waste it.”
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Rights holders & broadcasters need to respond now and step up to the new challenge if they hope to
succeed in the long term.
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Digital activations and improved storytelling, largely through increased player access, to varying
degrees has been embraced by pro-active rights-holders keen to retain their existing partners. More
however still needs to be done, especially in South Africa.
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Arguably, even for those getting it right, what's still required is a far more collaborative approach
involving partnership with all key stakeholders, and ultimately with the fans in mind. So now that we
are truly on the other side of Covid – with the most congested sporting calendar seen in many a year
- now is sponsorship’s opportunity to re-take the center stage.
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As a trusted partner to some of the most iconic teams, leagues, venues and governing bodies, we
leverage our unrivalled network and expertise in the industry, to build compelling commercial
propositions. We broker effective deals between rights-holders and brands, delivering mutual value
for both parties.
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Our vast experience, combined with the more than 3 decades of independent research, knowledge
and data on the sports market, ensures that our partners will receive an unrivalled service offering,
which supports each step of the sales process, assisting brands in developing bespoke go-to-market
strategies, by providing a unique and quantifiable narrative.
