DATA BANK
A comprehensive analysis of the Sport Sponsorship landscape in South Africa, with detailed breakdowns of interest levels in top sporting codes, as well as insights and expert opinions on the key trends driving broadcast and sponsorship locally and abroad.
status of sports
Worldwide, more and more communication experts are quoted as saying that sponsorships have moved to the centre-stage position in the communication mix, and that it now finds itself at the core of the brand and business building. To satisfy the growing strategic needs of sponsors, in 2004, BMI-Sport Info, in partnership with Sponsor Value Services launched its latest research tool to be used as an extension to the annual SportTrack reports. This report, “The Status of XXXX in South Africa” is one in a series of detailed individual sport code reviews, aimed at further providing business people, rights holders and television channels with the necessary additional insights in order to more effectively evaluate a specific sport code.
The South African sports broadcast industry is now at a tipping point
2023 provided the optimal platform for women’s sport to prove its worth – dishing up no less than 3 World Cups; beginning with the ICC Women’s T20 World Cup hosted in SA, Banyana Banyana playing in a FIFA Women’s World Cup and the multiple award winning 2023 Netball World Cup hosted in Cape Town.”
Esport
Esport has continued its impressive growth rate worldwide and is now ranked as the second most popular participation sport amongst adult South Africans.
The unprecedented growth in Esports participation has transformed a relatively unknown niche pastime, into the second largest participation sport in South Africa.
Nearly 60% of all current adult participants have only been actively playing for less than 5 years.
The media and entertainment industry is constantly changing with the proliferation of non-traditional and digital media channels, and the way consumers engage with media and entertainment has evolved.
Gaming as a popular pastime has played a critical role in shaping the way audiences interact, engage, and consume content as they engage with games and gaming platforms in more ways than ever before.
As the entertainment landscape evolves, understanding gaming’s role in global consumer’s everyday life among other entertainment activities is crucial for modern marketers to identify where gaming sits in the media mix and explore the best synergies.
The accessibility of gaming has exploded with the rise of mobile. Enabling ‘anywhere, anytime’ access, smartphones are the top device used for playing video games among weekly gamers