About us
Formally established in 1990, BMi Sport Info is a long-standing full-service research house specialising in quantitative and qualitative research solutions.
Consumer insight forms the basis of any strategy. We bring a comprehensive understanding of consumer needs, expectations and behaviours, especially when they are engaging in the activities they love the most.
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It is our passion and mission to thus ensure that our clients have an in-depth understanding of their consumers in order for them to create and execute insight-based strategies relevant to their audiences.
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We find solutions for business needs, rather than applying research techniques to business problems. We are able to provide clients with customised qualitative and quantitative research solutions, as well as ongoing tracking information.
BMi is capable of delivering both tactical and strategic data through sophisticated reporting platforms ensuring clients are able to realise the required return on research investment.
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Offering more than 30-years of experience and databases on the sports and sponsorship industry, we provide a truly refreshing customised approach to research, insights and market intelligence that ensures a compelling and unique offering to our clients.
Who are BMI reports for?
For more than 30 years BMi Sport Info have compiled a unique database on sport participation demographics and trends, as well as on sport spectator numbers and trends amongst all South Africans.
Our industry reports, have become the de-facto source on who watches and who plays sport in South Africa.
They are in constant use in both the commercial sector [including the media] as well as in the structured sport market and called upon frequently in the boardroom for strategic fit analysis, marketing activation exercises and ultimately for purchasing and/or negotiating rights agreements.
Broadcasters 

Needing an accurate understanding of values for global sports content.
Rights-holders 

looking for local/ global data on the value of their property rights.
Sponsors/Brands
 
can create strong affinity and loyalty amongst vast numbers of their consumers.
Sports Marketing 
Agencies 

that need comprehensive market analysis to get the best value for their clients.
Technology 
Platforms

needing to understand the progress of OTT and streaming media rights.
Investors & Finance 

wanting an overview of
investment viability in sports sponsorship & media rights.