In the increasingly competitive world of sports, sponsorships play a significant role, driving growth, exposure and revenue for athletes, teams, and events. It is no surprise that the global sports sponsorship market is seeing robust growth.

 

Over the past 10 years, the global value of sports rights has risen by 50%. It has been a stratospheric period of growth, fuelled by more sports fans in the world than ever before.

 

Over the next decade, we expect a similar story to be told, with sports continuing to win big. Some of the global industry experts are forecasting 4 billion sports fans by 2032, as it becomes easier to interact with sports in the digital era.

 

This story of success for the next 10 years will not however be shared equally by everyone. More sports organisations will struggle, and the common thread between those that succeed and those who do not, will hinge on their level of knowledge & understanding of their greatest asset – their fans.

 

From a remarkable rebound in sponsorship investment levels to unprecedented growth in women's sports sponsorship, the sponsorship landscape across the sports industry is poised to evolve notably in 2025, as cutting-edge digital advancements and shifts in various sectors create new opportunities to boost brand awareness and fan engagement.