BMI SOLUTIONS

Media Methodology

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BMI MediaTrack provides a digitally accurate and comprehensive analysis of the media exposure generated by any sponsorships taking place in South Africa, inclusive of TV, print and radio and have added online and social media.

Intelligent analyses allow for exposure to be matched to the sponsor’s target market and clearly identify strengths and weaknesses and provide clear inputs to media strategies.

With over 30 years of data, yardsticks or norms are provided against which sponsorship managers can set targets to ensure that they will achieve the best possible media exposure from their sponsorships. They can also compare their sponsorships with those of competitors.

Regular report provides a comprehensive evaluation and analyses of the media exposure generated by each sponsorship property and within each media classification.

By combining our full media, awareness and /or qualitative insights tracking process, with comparisons to all other sponsors of the same sports and in the same industries, our partners know the exact status and performances of each of their sponsorship, assets and can make critical decisions and strategic shifts at any time during the season.

SPONSOR AWARENESS TRACKING / ASSOCIATION

SPONOSRSHIP AWARENESS MEASUREMENT

A continuous sponsorship awareness/association monitor that will measure what association you and all other sponsors/competitors are achieving through their sponsorship of sports, teams and/or events

BMI Solution:

Measuring the association of your company or brand with the sport, team, event or programme that is sponsored, remains one of the most important elements of a proper sponsorship evaluation programme. The brand can only impact on those people that know about the sponsorship!

Introduced in 1992, our measurement and evaluation tool includes Sponsors’ awareness levels achieved through your sponsorship of sports, teams and/or events.

BMi provides continuous tracking of spontaneous awareness levels per platform or sport as follows:

As a sponsor of a sport: ( e.g. – Music, Arts
.As a sponsor of Teams : (e.g.- Bulls)
As a sponsor of a specific segment of the market /event: (e.g.: Schools Sports)
Association with specific campaigns / slogans – e.g.: (Ke Yona)